Jackson Communications was hired by Center Focus International, Inc., a global DEI consulting firm, to lead the media strategy for the launch of its groundbreaking Chief Diversity Officer (CDO) Study. The goal was to generate national media coverage for the study, which provided critical insights into the evolving role of CDOs in corporate America.

We began by crafting a detailed media advisory and press release highlighting the study’s key findings and the significance of diversity leadership within organizations. Our team then executed a strategic media outreach campaign, targeting top-tier publications and relevant industry outlets.

Through our efforts, the CDO Study garnered national coverage in highly respected publications, including Fortune Magazine, USA Today, and The Boston Business Journal, elevating the visibility of both the study and Center Focus International. This extensive media exposure helped position the firm as a thought leader in the diversity and inclusion space, opening the door for future research initiatives and collaborations.